Social media is not a fad ...it is a revolution! The industrial, the technological, and now social media will revolutionize the way we live and do business. Social media generates leads. It’s not about waiting for the customer to come through the door anymore. It’s about meeting the customer where they are and listening!
Creating massive networks of people is not difficult if you use social media and stick with it.
We at DealerShowcase.ca can have you up and performing on social networks in no time! ...Offering continued support while keeping you up to date on the latest developments.
Choose from a simple set up to full service social media packages interfacing YouTube, Facebook, Twitter and Google Places. Compliment your website. Create more search engine results. Be found on YouTube, Facebook, Twitter and Google Places. Message your customers on their mobile devices. Develop and engage with your local active online community.
You need people. Those who have the most people, Win! Over the next few years the dealerships that build the largest networks of people will find themselves swallowing up their competitors and their tiny little networks of existing customers. Are you going to be the dealer with 200 Facebook fans or the dealer with 10,000 fans obliterating your competition? Learn more...
Video is going to be around in one form or another for a long, long time on the internet. We, as humans, love to sit back and enjoy this style of information consumption. It’s what made the television such a gargantuan medium and it will continue to drive the internet for decades to come. Your business must be using video to promote and enhance your day to day business, Period! Learn more...
HOW DO CAR DEALERS TAKE ADVANTAGE OF SOCIAL MEDIA?
Dealerships must realize they cannot do this alone. Social Media is part public relations, part marketing, part advertising, and part geek…with a twist. Employing the services of a good social media marketing developer, embracing social media within the dealership, and allocating marketing budget to social media, will be necessary if only to exist 5 years from now! Ford allocated 25% in 2010 and they’re now the leader on social networks for the automotive industry.
Dealerships need to stop "blocking” social media sites from their staff’s workstations, alternatively encouraging employees to become "brand advocates", sharing cool things about the store to their trusted networks. The benefit will be that when the staff shares their enthusiasm with customers, it becomes contagious.
Create value in your dealerships social media engagement ...it’s about new and more meaningful marketing messages. Killer content designed to attract customers, educate buyers, establish credibility and trust, will create buzz through social networks. Offering a peek behind the scenes, interacting with customers, and rewarding customer loyalty will inspire customers to love you! ... word-of-mouth through social networks generate quality leads!
WHEN SHOULD CAR DEALERS BEGIN THEIR SOCIAL MEDIA MARKETING?
Dealerships must realize that today’s customers want to buy and service their cars from someone they know, like and trust. Social media relationships take time to build. Dealerships who start using Social Media and integrate it into their budgets first ...will prosper far beyond their competitors. What are you waiting for?